The smart Trick of Johnnie Walker Blue Label Ultra That Nobody is Discussing
The smart Trick of Johnnie Walker Blue Label Ultra That Nobody is Discussing
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Within our quest for the lightest bottle attainable, we took our eyesight to your staff of professional glassmakers. Discovering styles and glassblowing techniques to minimise glass use devoid of compromising sturdiness.
Diageo is a worldwide leader in beverage Liquor with An impressive selection of brand names throughout spirits and beer categories.
In line with our analysis, Additionally it is considered to become the world’s lightest 70cl Scotch Whisky glass bottle ever produced to industry.
At just 180g without the closure, the Johnnie Walker Blue Label Ultra bottle is created by adopting a examination-and-learn product, building and exploring without having limitation and imagining what the future of light-weight luxurious packaging could deliver.
Our DRINKiQ programme aims to boost the 'collective consume IQ' by rising community awareness of the results of Alcoholic beverages and supporting liable consuming.
This new, lightweight bottle is a detail of exquisite beauty; but more importantly, it demonstrates what is possible when it comes to lightweighting glass. We'll carry on applying these learnings throughout our vary, having more progressive strides as we glance to the way forward for Scotch.”
The result is really an sector-initially that, in addition to accomplishing exquisite natural beauty, showcases what luxurious, lighter-fat, decrease-carbon bottles of the future could appear like. As A part of the Diageo Spirit of Progress motion plan, Johnnie Walker aims to reduce the body weight of glass used in its packaging; an ambition which is aimed toward lowering the level of carbon emissions connected to packaging.3 Although the technological innovation just isn't nonetheless accessible to launch bottles of this fat at scale, completely, the know-how Johnnie Walker has garnered is already getting applied to lightweighting initiatives through the Diageo portfolio.
. The Earlier claimed ‘lightest fat Scotch whisky bottle’ was launched by a British isles retailer and weighed all over 298 grams.
With less than 888 bottles introduced globally, Each and every bottle is individually numbered and introduced inside a luxury collector’s case.
We're in this article when you're wanting to take the plunge with Johnnie Walker and uncover cocktail recipes, new products launches and the newest from our planet of whisky.
Diageo has mentioned that the “previously claimed ‘lightest bodyweight scotch whisky bottle’ was introduced by a UK retailer and weighed all over 298 grams.”
With less than 888 bottles produced globally, Each and every bottle is individually numbered and introduced inside a luxurious collector’s situation.
Aroma: Deep waves of dried fruits, antique oak, and subtle smoke with whispers of dim chocolate and florals
Professional whisky tasting can take apply. Use our do's and don'ts to demystify the experience and luxuriate in your drams in a whole new way.
We are a global leader in beverage alcohol with an outstanding collection of models throughout spirits and beer.
That task fell to Diageo’s global design and style director Jeremy Lindley. Power more info and basic safety were being Lindley’s priorities, but function required to abide by type. Right after Understanding the By natural means strongest condition for glass is the teardrop—the shape it In a natural way assumes when liquid—Lindley and his team designed a teardrop with square sides, in a nod to your basic Johnnie Walker silhouette.
Together with this, for The very first time in Diageo’s heritage, a license to our patent for gentle-bodyweight glass beverage containers is going to be supplied on the royalty-totally free foundation to all as a means to stimulate progress in the broader marketplace.